shopping at trader joe's

There is something about shopping at Trader Joe's that makes me feel like a good person. I'm not exactly sure what it is. Trader Joe's is sort of like Whole Foods, except Whole Foods makes me feel a little too granola-y. Trader Joe's makes me feel like, hey, I'm doing something great for the universe by eating zucchini. I'm not sure how it helps the universe, but it has to. I actually feel healthier just by buying food there, whether or not I eat it. I guess that is the power of TJ's.